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Improve your Small business SEO Manchester 3 easy steps

by ctonline@lycos.com 0 Comments
Improve your Small business SEO Manchester 3 easy steps

Relevance is Key for Small business SEO Manchester

When we think of Small business SEO, the fundamental difference from large scale SEO, is targeting. Limited resources require better management to be successful, so our first task is to think about exactly what we are trying to achieve.

Your business is aimed at a certain set of people, it is by engaging with them properly that your Small business SEO will be more effective. Let me give you a quick example. There are not many people searching Google for “domestic Installers” but lots looking for an electrician. Domestic installer might be a more accurate description of the service being offered but its “Reach” is very limited.

It is therefore vital to understand what your potential customers are searching for, try to avoid industry terms and market speak on your website. Understand how your potential customers are searching and you will be on the right track to more effective small business SEO.

Relevance is not just about being found by the right people however. It is also about their journey through your website. A large part of small business SEO is about making sure that potential customers find what they are looking for quickly and easily. If your website is confusing, hard to navigate or understand, most people will simply try another one and potential customers are lost.

Relevance should always be your starting point for small business SEO. It will help you be seen and it will help you make sales, spend time on this step and you will be rewarded.

GEO Targeting for Local SEO

Many customers are looking for services within their local area. Whether this is a service or locally sourced goods, there is a big market to be taken advantage of in the local area of your business. This is called geo targeting or local SEO and is a major part of small business SEO, many businesses operate solely within this market and many customers prefer to use it as well. So how can we take advantage of GEO targeting? There are a few easy things that we can do.

First and most obvious try and append your geo location onto your relevant phrases. Small business SEO becomes Small business SEO Manchester for example. Or you might say electrician in Manchester instead of just electrician. This allows Google to get a feel for where you are and give you a boost when people who are near you are searching for your relevant phrases. This can be excellent for increased visibility and can weed out people from distant areas if you provide a service within a local area.

Second is your NAP. NAP stands for Name, Address, Phone number and is an important part of local SEO. Google uses this as a further indicator of where you are and you should include this on your website to take advantage of this. It is important that your NAP appears on every page of your site and is consistent throughout all the pages.

The third thing you should do is make sure you have a Google my business page. This is another way to let Google know where you are and should help your local SEO rankings. Even if you’re not on the first page of Google my business, it is still important to have one and make sure the information there is consistent with your website.

Citations for Local SEO

A great example of local citations is Google my business. It is a web page that confirms what your site is about and where your business is. It is however not the only citation site out there and by submitting your business info to them, you are making your site more relevant to Google regarding your local SEO rankings.

Again make sure your business information is consistent across different citations to avoid potential problems. These citations should help your Small business SEO rankings.

Is DIY SEO Worth it?

Well you can certainly achieve higher visibility by following the steps above. If you’re a brand new business with very limited resources then perhaps this is the best way for you to go. But the truth is that a professional service can achieve much more and allow you to get on with running your business. A professional SEO service is therefore the right choice for many people.

SEO Analyst.

5 Things SEO is NOT About

by SEO Analyst 0 Comments
5 Things SEO is NOT About

 Before we start getting into what SEO is let’s take a moment to set out what it’s not. So much of what has been written about SEO is simply out of date at this point, it’s important to rule a few things out and set off on a firm footing. Let’s jump in.

 

It’s not About Cheating Google

Many people have sought to game the Google ranking over the years. And through various means have even had some success in getting their pages to rank well. Throughout the various Google updates, they have strived to stay one step ahead until the dreaded day when Google finally catches up with them, then there rankings disappear in a puff of smoke.

The true irony is they would have reached more people by playing within the rules and directing those efforts to delivering a quality website. If you’re wondering how I can make such a statement there is a simple answer, people who click onto a poor quality site that does not have what there searching for simply click back and move on to the next one. If you look at the reason Google spend all that time on algorithms and updates it boils down to relevance.

Is your site what people are looking for when they search a certain phrase. If it’s not then even if you manage to rank it the site will be a very poor at converting those visits into anything concrete. Rather than this approach, making a site relevant will not only help it rank but also help it to reach the people you’re trying to connect with. Make those algorithms work for you not against you!

It’s not About a Great Looking Site

There are some beautiful websites out there with whistles and bells and great visual designs. Chances are you will never see most of them though. There are a couple of reasons for this. The first is that Google is not looking at your website it is reading it. So if all your effort goes into stunning visuals at the expense of your content then this will lead to problems for your site.

The other is people. They tend to want to achieve their goal as quickly as possible, that means whatever information or service they wish to access has got to be right in front of them or they will disappear. Great visuals don’t help you rank because Google can’t see them.

They dont get people onto your site for the same reason. And when they do get there those great visuals might convey a professional image, but without the relevant information or service people will quickly turn off and resume their search elsewhere.

It’s not About Mountains of Content

Content is king. That is the mantra of modern SEO and it is as true now as ever. This has led to many people agonizing over word counts and keyword densities. The days of keyword stuffing being long gone, we try and churn out content that search engines will like by inserting x number of keyword phrases and y number of words with z number of headings.

The problem is that if you write for search engines you tend to generate content for robots. But the audience your really trying to reach are people and they want relevant natural content. Sometimes even in SEO less is more. Keep it relevant, keep it interesting and it will be far more effective.

 

It’s not About Link Spamming

SEO-Analyst-links2 There was a time when all you needed was a million spam links and you were good to go! There was also a time when Tyrannosaurus Rex ruled the earth. Like the.dinosaur  link spamming is long dead as a useful SEO tool.Not only that, but if attempted your website will most likely follow good old Rex into extinction.

Link development is still a big part of SEO currently but looking at a site and throwing random low quality links at it will only take it one way and that way is not up.

 

It’s not About a one Size Fits all Approach

 

If you’re anything like me you like things to be easy. I will do a plus b plus c and my website will magically fly up the rankings. The problem is that every site is different. It’s in a different online space with different goals customers and online competition.

A site aimed at children for example will need to be vastly different from a business website. While there may be some good basic principles that can be applied to every website, time patience and testing are required to produce the best user experience and make your great website.

SEO is about far more then following a few simple rules. It’s about putting together a great site, making it better and better, trying new ways to help your users find what they’re looking for and maintaining those standards over time. One size fits all simply won’t cut it.

 

SEO Analyst.