Search Engine Marketing

Search engine marketing or SEM is a more comprehensive version of Search engine optimization. SEO deals solely with non-paid search engine listings in order to boost sales and clients. SEM takes a broader approach to encompass paid search results and often social media management in its search marketing services. When done correctly, Search engine marketing can put you in touch with a greater variety of potential customers than a standard SEO service.

Search Marketing With SEM

Like SEO search engine marketing begins with your website. The fundamental truth is that poor website design is the most common issue in SEO marketing. Sites with poor design not only adversely affect website rankings, they also mean those potential customers that do reach it leave without finding what they were looking for. To let potential customers slip away through poor website design both easily avoided and a common error in SEO marketing.

Where is Search Engine Marketing Different?

In tandem with Standard SEO practices, SEM would involve Some Pay per click or PPC marketing. On Google this program is called Ad Words. Search engine marketing adds this as another layer on top of improving non paid listings to give the biggest boost possible to your potential customer base. Like websites Ad Words can often be badly configured so it can be a good idea to roll an existing Ad Words budget into your SEM service. This allows you to get the most return on your investment in search marketing services. SEM can also involve managing social media pages like Facebook, Twitter and Pinterest to increase brand visibility, gaining even more potential customers to your website. As such search engine marketing is the most comprehensive SEO solution available today.

Choosing the Right SEO Marketing Services for You

When choosing SEO marketing service it’s all about what you’re trying to achieve. If you want to reach the maximum number of customers quickly then SEM is no doubt the way to go. If however resources are limited and you need some return on your investment before committing to many resources, a more standard SEO approach can give you a taste of the benefits of search marketing in a more affordable manner. Thanks for reading if you have any questions please use the form provided to contact us and we will get back to you soon.

SEO Analyst